Are you a jewelry maker? Do you work only with silver or other metals because gold is a prohibitive cost to you? Have you had customers ask if you have any gold jewelry, but couldn’t provide it to them? Would you like to be able to charge more money and raise the perceived value of your jewelry? If you answered yes to any of these questions, then you need to read on.
Gold is the best type of selling jewelry there is out there. In fact, the majority of gold that is mined and processed today is used for jewelry. Even if you have loyal customers who don’t care that your pieces aren’t made from gold, you’re severely limiting yourself and putting a handicap on your earnings potential.
Don’t you think your loyal customers would snatch up a piece or two of your gold jewelry? By not providing gold jewelry you’re missing out on a whole target market and potentially a ton of new and loyal customers.
If the cost of gold is prohibitive, but you want to reap the benefits of offering gold jewelry, then using a gold plating service may be right for you. By outsourcing your gold plating, you’re getting the best of both worlds.
You can offer your customers gold jewelry, charge more for it, raise the perceived value of your jewelry, yet, you won’t have the major expenses that go along with working with solid gold.
sending your jewelry pieces to be gold plated by an gold plating service, you won’t have to invest in any expensive equipment. Depending on how the gold plating is done, there are dangerous, hazardous chemicals used in the process.
By handing over the gold plating to someone else , you can stick to what you’re good at, making jewelry, and let the professional do what they’re good at, adding gold to your jewelry. If you have a popular piece or two, just to test the waters you may want to have one or two pieces of your best selling work gold plated and try to sell them.
Because it’s gold plated, you’ll be able to charge more money for it. If you find this to be a success, then you can start having more pieces gold plated. If you start having pieces gold plated regularly, you should be able to ask for a bulk discount from the person or company you are using to gold plate your jewelry.
If you would like to attract more customers or be able to sell the same pieces of jewelry you currently sell, for a higher price; but don’t want to the hassles or expense of working with solid gold, then you should definitely look into having a professional gold plate your jewelry.
